MSA Design Spring + Fall 2023 | Environmental Graphic Design, Branding,
Marketing/Social Media, Print Collateral
Marketing/Social Media, Print Collateral
Dayton Public Schools: Welcome Stadium Renovation
Updated and created various physical assets, such as banners and pennants, to be visible in the exterior and interior spaces of the DPS Welcome Stadium Renovation; emphasis was placed on the legacy and importance of DPS to its local community and alumni.
Updated and created various physical assets, such as banners and pennants, to be visible in the exterior and interior spaces of the DPS Welcome Stadium Renovation; emphasis was placed on the legacy and importance of DPS to its local community and alumni.
Reds Opening Day Mailer 2023
As the leading architecture firm of the Cincinnati Reds, MSA has a long-standing tradition of celebrating the start of the MLB season and their clients with an "Opening Day Mailer" each year, all with a unique theme. 2023 focused on the fun, and sometimes funky, snacking traditions at the ballpark. The print piece required a dynamic layout with bold colors, reminiscent of retro diner menu design, while still needing to maintain the MSA brand identity.
Promotional Collateral
Created social media posts, digital e-vite banners, and email promotions to send out to clients and partners for MSA's Opening Day tailgate which utilized many of the visual assets from the 2023 mailer.
Holiday Mailer 2023
Another long-standing tradition at MSA Design is the annual Holiday print piece, mailed to clients, partners, and other
groups or individuals from the firm's network to celebrate another year of creation and projects. The 2023 mailer focuses on the "Magical Moments" at MSA in the form of a non-denominational "Advent calendar" and utilizes a sophisticated black and silver palette along with detailed line drawings to encapsulate a feeling of magic, similar to the wonder of the night sky.
Another long-standing tradition at MSA Design is the annual Holiday print piece, mailed to clients, partners, and other
groups or individuals from the firm's network to celebrate another year of creation and projects. The 2023 mailer focuses on the "Magical Moments" at MSA in the form of a non-denominational "Advent calendar" and utilizes a sophisticated black and silver palette along with detailed line drawings to encapsulate a feeling of magic, similar to the wonder of the night sky.
After the visual language was solidified, along with the material and construction of silver scratch-off foil and folding doors and windows, I took on the responsibility of illustrating delicate line-drawings of major projects MSA completed or began in 2023. I was also tasked with creating frames, windows, and doors in a similar style to house various quotes and holidays around the calendar. Finally, I worked with the other skilled designers on the Graphics team to layout each of the 31 days of December in an intuitive way for the recipient to joyfully unlock/open/scratch the content of the mailer.
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