Worldfest Louisville | Conceptual Branded Festival Redesign
Tasked with elevating or refurbishing an existing festival identity, the Worldfest Louisville
redesign prioritizes the reimagining of a heritage and regionally significant festival experience.
redesign prioritizes the reimagining of a heritage and regionally significant festival experience.
Logo: Preliminary Sketches & Digital Iterations
Taking the pillars and familiarity of the original Worldfest Louisville logo, the brand update focuses on the
charisma and handmade feeling of the festival experience and unique Louisvillian Community.
Taking the pillars and familiarity of the original Worldfest Louisville logo, the brand update focuses on the
charisma and handmade feeling of the festival experience and unique Louisvillian Community.
Logo: Color Application
Considered the target audience of the festival and developed, explored, and tested a variety of color palettes and color applications on the logomark. After multiple rounds of feedback, an edited primary color palette was chosen for the brand to represent the idea of an experience designed for everyone!
Considered the target audience of the festival and developed, explored, and tested a variety of color palettes and color applications on the logomark. After multiple rounds of feedback, an edited primary color palette was chosen for the brand to represent the idea of an experience designed for everyone!
Final Logo & Standards
After the logo and primary colorway was established, brand standards for the festival redesign were developed to ensure consistency throughout the various applications of the festival brand.
After the logo and primary colorway was established, brand standards for the festival redesign were developed to ensure consistency throughout the various applications of the festival brand.
Touchpoints: Physical/Print
Festival Flags
Series of banners/flags with Worldfest branding, created to advertise and mark the site around the festival location.
Series of banners/flags with Worldfest branding, created to advertise and mark the site around the festival location.
banner elevation (with scale)
Specialty Merchandise Tags
Fabric tags to be used by vendors; colors taken from the brand standards convey various price points.
Fabric tags to be used by vendors; colors taken from the brand standards convey various price points.
Worldfest Sun Stamp
Mirroring the logo itself, a physical linocut stamp was created to be used throughout the event, marking the various activities festival-goers could attend during the day.
Mirroring the logo itself, a physical linocut stamp was created to be used throughout the event, marking the various activities festival-goers could attend during the day.
Touchpoints: Digital
Furthered the Worldfest brand image through a curated series of social media posts and animated event poster.
Furthered the Worldfest brand image through a curated series of social media posts and animated event poster.
Process Book
View the full Worldfest Identity Proposal + Process Book!
View the full Worldfest Identity Proposal + Process Book!
