Curiosity Consulting | Logo Redesign and Branding
Tasked with updating, modernizing, and standardizing the logo design and brand assets of Curiosity Consulting for the company's 10 year anniversary.
Logo Refinement
In order to keep the integrity of the brand identity which was already well-known by the client's network, the primary identification of the magnifying glass was kept in all logo concepts, with the main refinements being type, hierarchy, and placement of the logo elements.
In order to keep the integrity of the brand identity which was already well-known by the client's network, the primary identification of the magnifying glass was kept in all logo concepts, with the main refinements being type, hierarchy, and placement of the logo elements.
Color Concepts
Once the final logomark was chosen, possible color applications then explored similar yet nuanced differences in 3 palettes. The client chose a combination of Option 1 and Option 3, with a stronger level of contrast and expanded color options from the brand's original two-color palette.
Once the final logomark was chosen, possible color applications then explored similar yet nuanced differences in 3 palettes. The client chose a combination of Option 1 and Option 3, with a stronger level of contrast and expanded color options from the brand's original two-color palette.
final: combination of options 1 and 3
Brand Guidelines and Final Deliverables
After the final logo and color palette were established, all other deliverables such as iconography, patterns, business cards, social media banners, and more could be completed and streamlined for the new Brand Guidelines!
After the final logo and color palette were established, all other deliverables such as iconography, patterns, business cards, social media banners, and more could be completed and streamlined for the new Brand Guidelines!
business cards
socials profile picture
